Nature's Path's Flax Plus Maple Pecan Crunch Takes Home Best New Product at the Grand Prix Awards
Delicious New Cereal Wins Top Prize in the Shelf Stable Prepared Foods and Entrees Category
Richmond, BC – Shoppers looking for the latest in tasty breakfast innovation can call off their search! A panel of 32 industry experts recognized Nature’s Path’s Flax Plus Maple Pecan Crunch as the best new product in the Shelf Stable Prepared Food & Entrees Category at the 2010 Grand Prix Awards. Put on by the Canadian Council of Grocery Distributors, the Grand Prix Awards are an annual event that honour exceptional product innovation.
“As a family-owned, Canadian-based company, we’re overjoyed to be recognized with such a prestigious award in our home-country for our new, very-Canadian, Flax Plus Maple Pecan Crunch,” said Arjan Stephens, VP of Marketing and Product Innovation, Nature’s Path. “When we developed this product, we thought we had a winner and it’s heartwarming to have it validated by such a prominent panel of 32 industry leaders.”
Launched in 2009, Nature’s Path’s Flax Plus Maple Pecan Crunch cereal is made with toasted, crunchy flax flakes, roasted pecans, and breakfast granola made with real Canadian maple syrup. Each serving of the delicious, whole grain cereal delivers 5 grams of fiber, 6 grams of protein and ALA Omega-3s. Also, be sure to look for the Grand Prix symbol, that we’ll be adding to our Flax Plus Maple Pecan Crunch cereal box.
Founded in 1985, Nature’s Path Organic Foods is headquartered in Richmond, British Columbia and employs over 350 people spanning 390,000 square feet of manufacturing facilities in Canada and the United States. The privately held, family-owned company produces over 122 breakfast foods and snacks sold in specialty foods stores and retailers in 40 countries around the world. The company’s innovative brands include Nature’s Path®, Flax Plus, EnviroKidz®, and Optimum®. Visit Nature’s Path online at www.naturespath.com and www.facebook.com/naturespath. For the latest news and updates, follow us on twitter: @naturespath and @envirokidz.
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